Usually, small businesses with a limited budget prefer to use guerrilla marketing to compete with huge corporations. There is no deficiency of inventive guerrilla marketing opinions. To give an example of this, if you are selling a product, which can be used on the street, it can promote your product directly to potential customers on the road. In this case, we see popular brands hiring agents to ask strangers to take photos of them and then raved about their camera.
Usage of Social Media
In the contemporary world, social media is viral, and it is used as an effective way to influence consumers.
Favorite social media channels contain Facebook, Twitter, Instagram, Youtube, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of them has a way of usage and requirements. Rather than trying to focus on all of those platforms, you should choose one of them to master on it. Afterward, you can increase the platforms that you are active in.
Create valuable content
You can prefer to use a way of writing a blog of your job. As a result, you can impact your potential customers with high content. Because there are many ways of sharing information in the 21st century such as blogging, creating videos on YouTube, hosting podcasts, designing infographics or submitting articles to online authority sites.
Contests and Giveaways
It’s public information that everyone loves gifts. Giving away desirable or fun items to gain goodwill, build brand consciousness and connecting your job with potential customers… Those gifts do not have to be luxury or expensive. For example, you can choose to give online e-books and checklists that will not cost you a lot. You might also want to have some discount periods according to the critical days of celebration.
Piggyback your partners
When you have a small business with a limited marketing budget, you can choose to be a partner with other complementary companies. The reason is that they can increase your credibility and improve your popularity in the market. Also, to give an example, you can exchange your customer lists and offer to pay the business a commission for every sale you make.
Leverage scalable advertising channels
TV, radio, and newspaper can be extremely costly in terms of advertisement. Also, it can be hard to measure effectiveness. However, online advertising can be a cheaper and more targeted option. Popular options are Google Pay Per Click ads and Facebook ads.